Breaking Down Barriers in Your Niche Blog
One of the best ways to reach your online brand marketing goals is to create and maintain a niche blog related to your product or service. But the explosion of blogs in the blogosphere has made it more difficult to ensure that readers notice your blog amid a sea of millions, or even billions, f blogs. We will be offering a number of tips in the coming weeks to help you set your blog apart from the others and attract notice on the search engines.
Today’s tip for creating a more noticeable blog is this: Be Significant.
Those two words can bring your blog to the forefront of the blogosphere and increase your chances of drawing attention. Now here’s how you can make your blog significant:
• Generate a reaction among the readers
Reactions lead to comments. And comments lead to interaction between you and the readers. Comments also increase visits because readers who make comments will often return to see if anybody has replied to their comments.
• Be concise
New readers lose patience if they see a lot of long paragraphs. In fact, some will skip a blog altogether if it looks wordy. Say what you need to say in as few words as possible. If it turns into a longer blog, create some breaks so it appears easier to read at a glance.
• Sound passionate
If you don’t believe what you’re saying or you’re simply uneducated about it, your readers will know. Blog readers are looking for new information when they come to a blog. And they want somebody to be passionate about the topic.
• Build links
Search engines favor blogs that have inbound and outbound links. Create links to other articles and blogs in your post (see below) to have a better chance of getting noticed.
According to the blogger Skellie, there are also four ways to tell if your blog is at risk of getting lost in the midst of the millions of others:
• It doesn’t get submitted to social media websites like Digg, StumbleUpon or others.
• Visitors don’t usually comment.
• Few, if any, other blogs link to your blog.
• Few people subscribe to your blog.
February 12th, 2008 at 10:54 pm
An exception to these rules however would be when the practice of RSS Marketing is applied, such as on this blog and others we do. With RSS Marketing, the content being produced is written predominantly for SEO purposes. The content should still be applicable and useful for readers but it is not written for the purpose of drawing responses from readers. Blogs do not have to be purposed for one or the other. You can produce some content for the purpose of RSS Marketing and some for the purpose of engaging with readers, all on the same blog.